Job openings for Marketing Manager in Pune

Key Responsibilities:
1. Marketing Strategy & Planning
• Develop integrated marketing strategies combining online and offline channels.
• Conduct market research and competitor analysis.
• Plan monthly and quarterly marketing calendars.
2. Online Marketing
• Lead digital marketing campaigns across Google Ads, Meta Ads, YouTube, and other
platforms.
• Oversee social media management (Instagram, YouTube, Facebook, LinkedIn).
• Optimize website and marketplace presence (Amazon, Flipkart, brand website).
• Track analytics and improve campaign performance.
• Manage online content creation – reels, creatives, videos, blogs.
Offline Marketing
• Plan and execute offline marketing campaigns such as:
o ATL/BTL activities
o Print materials (brochures, posters, standees)
o Events, exhibitions, seminars & workshops
o Dealer/retail marketing support
• Coordinate with vendors for printing, branding, and promotions.
• Plan product display, merchandising & in-store branding.
4. Brand Management
• Strengthen brand identity across online/offline channels.
• Collaborate with agencies, designers, photographers & influencers.
• Ensure consistent brand communication.
5. Product & Performance Marketing
• Understand product features to develop strong messaging.
• Plan product launches, campaigns, and promotions.
• Review performance metrics and optimize ROI.
6. Team Leadership
• Lead and mentor the marketing team.
• Allocate tasks, monitor progress, and ensure timely execution.
7. Reporting & Analytics
• Share weekly/monthly performance reports.
• Present insights, campaign outcomes, and improvement ideas.