Job openings for Marketing Manager in Pune

A Marketing Manager in Packaging Machinery develops strategies for B2B sales, focusing on digital (SEO, content, web), trade shows, and lead gen for complex machinery, collaborating with sales/engineering, managing budgets, analyzing trends, and driving brand growth in industries like food, pharma, or consumer goods, requiring technical understanding and marketing expertise.
Key Responsibilities
Strategy & Planning: Develop and execute marketing plans aligned with sales goals for machinery (e.g., filling, wrapping, labeling).
Digital Marketing: Oversee SEO, PPC, website content, landing pages, and social media to generate leads.
Content Creation: Manage development of case studies, videos, brochures, and technical articles.
Campaign Management: Plan and run multi-channel campaigns (digital, print, email).
Market Research: Analyze trends, competitor activities, and customer needs in specific sectors (FMCG, Pharma).
Trade Shows & Events: Coordinate participation in industry exhibitions.
Collaboration: Work closely with Sales, Engineering, and Product teams.
Budget & Performance: Manage marketing budgets and track ROI/KPIs.