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Pune
A Marketing Manager in Packaging Machinery develops strategies for B2B sales, focusing on digital (SEO, content, web), trade shows, and lead gen for complex machinery, collaborating with sales/engineering, managing budgets, analyzing trends, and driving brand growth in industries like food, pharma, or consumer goods, requiring technical understanding and marketing expertise.
Key Responsibilities
Strategy & Planning: Develop and execute marketing plans aligned with sales goals for machinery (e.g., filling, wrapping, labeling).
Digital Marketing: Oversee SEO, PPC, website content, landing pages, and social media to generate leads.
Content Creation: Manage development of case studies, videos, brochures, and technical articles.
Campaign Management: Plan and run multi-channel campaigns (digital, print, email).
Market Research: Analyze trends, competitor activities, and customer needs in specific sectors (FMCG, Pharma).
Trade Shows & Events: Coordinate participation in industry exhibitions.
Collaboration: Work closely with Sales, Engineering, and Product teams.
Budget & Performance: Manage marketing budgets and track ROI/KPIs.
| Experience | 2 - 5 Years |
| Salary | 10 Lac To 12 Lac P.A. |
| Industry | Other |
| Qualification | |
| Key Skills | Strategic Thinking Digital Expertise Leadership Creativity Analytical Abilities Strategic Planning & Analysis |
(56)Financial Services / Banking, ...
(41)Sales & Marketing / Business D...
(37)Accounting / Auditing / Taxati...
(30)Engineering / Engineering Desi...
(28)Manufacturing / Production / Q...
(24)Other
(16)HR / Recruitment / Administrat...
(13)Front Office / Reception / Com...
(13)Hotel / Restaurants / Travel /...
(9)Education / Teaching / Trainin...
(9)Supply Chain / Purchase / Proc...
(8)Corporate Planning & Strategy ...
(7)Cargo / Freight / Transportati...
(6)ITES / BPO / KPO / LPO / Custo...
(5)Architecture / Interior Design
(5)Health Care / Pharmaceuticals ...
(5)IT Software - Application Prog...
(5)IT Software - Ecommerce / Inte...
(4)IT Hardware / Technical Suppor...
(3)Export / Import / Merchandisin...
(3)Marketing / Advertising / PR /...
(3)Oil / Gas / Petroleum / Solar ...
(2)IT Software - ERP / CRM / EDP ...
(1)Analytic and Business Intellig...
(1)Self Employed / Entrepreneur /...
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