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Bangalore, Whitefield
- Plan, execute, and optimize programmatic ad campaigns across multiple platforms (Google Display & Video 360, The Trade Desk, etc.).
- Monitor campaign performance and adjust strategies to meet key performance indicators (KPIs) such as ROAS, CTR, and CPA.
- Collaborate with creative teams to develop engaging ad creatives and test different formats for maximum impact.
- Utilize data analytics tools to track and report on campaign performance, providing actionable insights.
- Conduct A/B testing and audience segmentation to enhance targeting accuracy and ad effectiveness.
- Stay updated with the latest programmatic trends, ad technologies, and best practices.
- Work closely with cross-functional teams including content, design, and product marketing to align campaign strategies.
Experience | 5 - 6 Years |
Salary | 5 Lac To 6 Lac P.A. |
Industry | Marketing / Advertising / PR / Media Planning |
Qualification | M.B.A/PGDM |
Key Skills | Marketing |
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(22)Sales & Marketing / Business D...
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(2)Marketing / Advertising / PR /...
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(1)Export / Import / Merchandisin...
(1)Analytic and Business Intellig...
(1)Health Care / Pharmaceuticals ...
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